We are on a mission to
Nourish People,
Save
Animals, and
protect mother earth
We are on a
mission to
Nourish People
Save
Animals
And Protect
Mother Earth
One delicious plant based meal at a time!
Food that’s #NaturallyTasty
Green Rebel is Indonesia’s leading plant-based food tech start-up making Asian-flavoured plant protein & dairy alternatives. We launched in 2020 with a commitment to make plant based options delicious, healthy, affordable and accessible while minimising negative impact on the environment.
Green Rebel products are clean-labeled, made with whole-food, natural and GMO-free ingredients, without adding MSG and preservatives. Our plant protein products deliver a strong nutrition profile with high protein and fibre content, while having up to 50% less saturated fat, 30% less calories, and 0 cholesterol, compared to their animal counterparts. Designed for people with busy schedules, our products are ready-to-cook and take less than 10 minutes to prepare. We optimize our plant-based meats for different Asian cooking methods from high-moisture hotpot, steaming, stir-frying, wok-cooking, to grilling. As for our dairy-free cheezes, they melt, shred and taste similar to their dairy counterparts and can be easily used as replacements for conventional cheeses in any recipe
Our Rebellious Journey So far
From a germ of an idea to becoming an Asian pride. None of it would be possible without the
amazing people who have been on this journey with us.
-
2020
The Idea
Green Rebel follows the same ethos as our restaurant chain "Burgreens" which is to serve our customers healthy, nutritious & tasty plant-based meals while doing our bit to save mother Earth. During the Covid-19 pandemic when restaurants had to close down, we came up with an idea to reach our customers in the safety and comfort of their homes. Hence, Green Rebel was born - signature Asian dishes in a format that's convenient, healthy & planet-friendly.
-
2021
Launch of Green Rebel Foods in INDONESIA 🇮🇩
After multiple rounds of research and development, combining our love for culinary, passion for nutrition, and food technology– we came up with a formula that mimics the taste and bite of meat using 100% natural plant-based ingredients. With this innovation we developed a wide range of ready to eat products based on classic traditional dishes like rendang, satay etc. Our aim is to support a healthy and planet-friendly lifestyle without compromising on the experience. Our products are now available in 1000+ retail stores & restarants/cafes across Indonesia.
-
2022
Green Rebel lands in Singapore 🇸🇬
The overwhelming positive response from our customers in Indonesia kept us going & we wanted the world to experience our proud asian flavors in a format like never before. In 2022, Green Rebel launched in Singapore in collaboration with resturants & cafes like Tanamera Coffee, Love Handle, L'Entrecôte and The Dragon Chamber. Our products are now available in 20+ restaurant/cafes & supermarkets like NTUC Fairprice Finest islandwide. You can also buy our ready-to-eat products online on Redmart!
-
2023
Green Rebel Lands in Vietnam 🇻🇳
Find familiar Asian flavors at Emart, Mega Mart, and Annam Gourmet. Also available at Laang Restaurant and coming soon to more restaurants in Ho Chi Minh.
-
2024
Green Rebel expands to Malaysia 🇲🇾
Green Rebel lands in Malaysia showcasing authentic Southeast Asian flavours with restaurant partners like Lagula, Wownana, Savor Restaurant, and The Hungry Tapir. Our retail products can now be found in Imby Greens and many more retailers soon
-
2024
Green Rebel touches down in The Philippines 🇵🇭
Be the first to try our authentically Asian ready-to-heat products coming soon to retailers in Manila and beyond. Exciting launches at your favorite restaurants! Stay updated by following @greenrebelfoods on Instagram.
Our Sustainability & Social Commitment
Green Rebel is committed to empower Indonesian farmers across the archipelago by sourcing some key ingredients directly from them. It is our priority to have a local and regional supply chain that can support our production within close proximity.
Green Rebel has a gender balance policy where 50% of board members, management and staff should be represented by women.
A food-tech university did a Life Cycle Assessment of Green Rebel products to compare its environmental impact of Green Rebel beef and chicken alternatives in comparison to local beef and chicken.
Results found that Green Rebel Chick’n has 83% less global warming potential, 80% less energy use and 67% less water usage as compared to local chicken. While Green Rebel Beefless has 90% less global warming potential, 81% less energy use, and 67% less water usage compared to local beef.
In just under 3 years, we have saved more than 9600 tonnes of grains, 1.4 square kilometre of forest and 533.000 animals. We are committed to drive positive impact on the natural resources through our products & processes.
For every animal-based meat we replace in the past 2 years, we have reduced 48.000 tonnes of CO2 emission which equates to taking off 1100 cars from the roads for a whole year! A key part of out mission is to protect planet earth & our commitment only gets stronger with each passing day.
Product Comparison
Grilled Chick’n
100 gr
From Non GMO Soy
Animal Protein
Calories
Fat
Cholesterol
Dietary Fiber
Protein
Beefless Steak
100 gr
From Shiitake Mushroom
Animal Protein
Calories
Fat
Cholesterol
Dietary Fiber
Protein
Mushroom Patty
100 gr
From Mushroom, Chickpeas & Soy
Animal Protein
Calories
Fat
Cholesterol
Dietary Fiber
Protein
Cheedar Cheeze
100 gr
From Coconut Butter
Normal Cheese
Calories
Fat
Sodium
Mayo Nice
100 gr
From Soy
Mayonaise
Calories
Fat
Caesar Dressing
100 gr
From Soy
Caesar Dressing
Calories
Fat
Our Impact
A summary of our environmental & social impact since inception. Green Rebel plant-based proteins use less natural resources and produces less CO2 than conventional meat.
2.5b liters
of water saved
5.4k tonnes
of CO2 emissions reduced
10k tonnes
of grain saved
1.5m sq km
of forests saved
600k
animals saved
2.2k
farmers empowered
206
new jobs created
125
women empowered
Spot us on the News!
Thanks to all the media for spreading the Green Rebel movement around the world.
HOW INDONESIA CAN REDUCE CLIMATE FOOTPRINT
Green Rebel Expands in Asia-Pacific with Starbucks Malaysia and Nan...
Indonesia’s Green Rebel Partners with Starbucks Malaysia and Nando’...
How Indonesia’s Green Rebel Foods plans to expand across the region...
Cara Menerapkan Mindful Eating, Baik untuk Kesehatan Mental dan Fisik
Securing Competitiveness in Alternative Foods
CJ CheilJedang invests additionally in Indonesia's 'Green Rebel'... “Securing Competitiveness in Alternative Foods”
Green Rebel announced its partnership with Santan by Malaysian AirAsia
Green Rebel partners with Nando’s Singapore
Alt-protein firm Green Rebel readies to serve the Philippines, Vietnam
As It Readies for a Series A, Green Rebel Expands In Asia, Includin...
The Product-Market Fit Recipe For Plant-Based Meat In APAC - Next-G...
Green Rebel Presents a New Plant-Based Menu
Indonesian plant-based food company Green Rebel expands to Malaysia
Indonesian alternate protein startup gets $7m serving
Entrepreneurs seek a plant-based slice of Southeast Asia’s US$600 b...
Rage against the meat machine: how Green Rebel is creating plant-ba...
If you think meat alternatives originated in the West, Helga Angelina Tjahjadi of Indonesian plant-basedd meat brand Green Rebel wants to change your mind.
Green Rebel Unveils “Asia’s First” Whole-Cut Plant-Based Steak, Lau...
A mutual love for plant-based cuisine
Indonesia's leading alternativve protein start-up, Green Rebel, has been spicing up Singapore kitchens since it hit our shores in April, offering a wide assortment of plant-based category in serarch of more Asian flavours.
Indonesia’s Green Rebel Launches Into Plant-Based Dairy Category
Following the first-ever dairy-free festival in Jakarta, Indonesia-based Green Rebel Foods has launched into the plant-based dairy category.
Produk Daging Nabati asal Indonesia Muncul di Serial 'Bling Emp...
Plant-based meat company Green Rebel makes a mean beefless rendang
The whole-cut plant-based meat brand was developed with the South-east Asian palate in mind.
