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Indonesian alternate protein startup gets $7m serving

Green Rebel, an Indonesian alternative protein startup, has raised US$7 million in a pre-series A round from a clutch of investors including Unovis and Better Bite Ventures.

Photo credit: Green Rebel

The new funds will be used to further expand Green Rebel’s R&D team and increase production to enter new markets.

The company has already rolled out its products in Singapore. Starting April, Green Rebel’s meatless renditions of dishes will be featured in special menus at partner restaurants in the city-state, such as Empress, Privé, Love Handle, Queen of Wok, and Dragon Chamber.

Green Rebel also has plans to enter Malaysia, the Philippines, South Korea, and Australia later this year.

In Indonesia, Green Rebel is available in over 800 food and beverage establishments including Starbucks, Ikea, and Domino’s, and more than 100 retailers nationwide. Green Rebel says that its products are curated and crafted from natural plant-based ingredients, and have no added preservatives or refined sugar.

The company was established in September 2020 by  Helga Angelina Tjahjad and Max Mandias, who are also founders of Indonesian plant-based food chain Burgreens.

Other investors in the round include:

  • AgFunder
  • Teja Ventures
  • CJ Group
  • Kane Lim, a Singapore-born entrepreneur